Networking is not just for the salespeople anymore, especially at bigger corporations. HR, finance, IT, operations, and marketing all need to network. You do it for personal development (you meet new people who might open up new opportunities for you), professional ...Read More
I've been on a kick lately about Twitter and whether there is an implied social contract on Twitter. Is there an expectation that you follow people who follow you on Twitter? Think of this: if you email me, I'm expected to ...Read More
A few days ago, Elizabeth Friedland (aka the Circle City Snark) wrote about the proliferation of social media professionals we have on the web these days. All of these interactive users are suddenly selling themselves as gurus, experts, geniuses, etc. But ...Read More
Reporters and editors from the now-defunct Rocky Mountain News are starting their own online newspaper if they can raise $250,000 per month in subscription fees. The new InDenvertimes.com website needs to raise 50,000 pledges of $4.99 per month by April 23, ...Read More
What color are your eggs, brown or white?[caption id="" align="alignright" width="200"][/caption] If you're like most people, they're white. But if you're like those people who buy organic, all-natural anything, you probably buy brown eggs. I'll tell you a dirty little secret about ...Read More
Many things have changed in the work world. We can email quotes and meeting announcements, Blackberries and iPhones make it possible to never set foot in the office, and you can even use a laptop and webcam to have meetings ...Read More
For many Twitterers, building your local network is vastly more important than following every entertainment, sports, and tech celebrity, you can get your browser on. But the act of finding a couple local followers and then clicking through to see ...Read More
Several months ago, on another blog (now defunct), I wrote about an article in B2B Marketing magazine. They surveyed 211 marketing professional on their website, and found that only 25% of all B2B marketers will cut their budget in 2009. ...Read More
Earlier today, I proposed a new hashtag/meme, #CallOutFollow. The idea was to call out people who I had followed but had not returned the favor. My thought was, if social media and Web 2.0 is about The Conversation, and the ...Read More
If you're a graphic designer, never, EVER fall for the "Design Our Logo and Win $5" contest. It's unethical, a rip-off, and a complete waste of time. Graphic designer Jacob Cass wrote in his blog several months ago why logo design ...Read More
Erik Deckers is a 14-year marketing and PR veteran, specializing in the written word. He has written everything from marketing copy to web copy to newspapers to radio and stage plays. He even collects examples of long copy sales letters, because he's weird that way.
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