This post and discussions are now taking place at my company's blog, Professional Blog Service. I used to be the Risk Communication Director at the Indiana State Department of Health and one of the things we prepared for over and over ...Read More

How Social Media Can Help the Public Avoid the Swine Flu

I've been a humor writer for over 15 years, a blogger for 9, and a social networking junkie for 3. It's in the last few years that I've been really able to focus growing my non-print readership. Even though my ...Read More

How Humor Writers Can Build Up Their Blog Following

You've all heard the old grammar rule, "Don't end your sentences with a preposition." It's one of those old rules that our high school English teachers like to fall back on. (See, I did it right there. Neener neener neener!) Actually, ...Read More

Grammar Rules You’re Allowed to Break

A recent discussion on Smaller Indiana focused on whether you can measure the ROI for social media. One uninformed complaint was that 1) it's not possible to measure the ROI on social media, and 2) it's even harder for websites ...Read More

How to Measure ROI for Social Media and the Long Sales Cycle

Are you using old school techniques to measure new media?

My friend and fellow social media guy Kyle Lacy asked a question on Smaller Indiana about whether we should measure Web 2.0 with Web 1.0 tools. The problem, Kyle says, is that Marketing 1.0 folks are expecting old school results with ...Read More

Don’t Measure Web 2.0 with Old School Expectations

Since Twitter imposed their 2,000 following cap several months ago, many people have been frustrated by that artificial ceiling. You can overcome it if you have a fairly close 1:1 ratio of followers-to-following (actually, you can follow 10% more than ...Read More

How to Weed Out Non-Followers

How can you immediately determine who you're following and not following when someone follows you? When you get a follow notification, you have to go into each email to look for the 'You may follow XXXX as well by clicking ...Read More

How to Use Gmail to Save Time on Twitter

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