http://deckersmarketing.com/2009/04/17/how-to-measure-roi-for-social-media-and-the-long-sales-cycle/ a word is worth a thousand pictures Wed, 21 Oct 2009 16:14:13 -0700 http://wordpress.org/?v=2.8.4 hourly 1 http://deckersmarketing.com/2009/04/17/how-to-measure-roi-for-social-media-and-the-long-sales-cycle/comment-page-1/#comment-324 The Importance of Measuring Social Media’s Impact on Sales & Marketing | Professional Blog Service Thu, 23 Apr 2009 17:54:11 +0000 http://deckersmarketing.com/?p=286#comment-324 [...] (In some cases, I’ve actually had to argue that it can be measured at all, but that’s a d... My suggestion is, if you don’t do social media, don’t say what it can or can’t do. Ask if it can, but don’t declare it can’t.) [...] [...] (In some cases, I’ve actually had to argue that it can be measured at all, but that’s a d… My suggestion is, if you don’t do social media, don’t say what it can or can’t do. Ask if it can, but don’t declare it can’t.) [...]

]]> http://deckersmarketing.com/2009/04/17/how-to-measure-roi-for-social-media-and-the-long-sales-cycle/comment-page-1/#comment-320 ImpactWatch » Blog Archive » Top Social Media Monitoring & Measurement Posts of the Week Fri, 17 Apr 2009 20:22:03 +0000 http://deckersmarketing.com/?p=286#comment-320 [...] How to Measure ROI for Social Media and the Long Sales Cycle - Deckers Marketing [...] [...] How to Measure ROI for Social Media and the Long Sales Cycle – Deckers Marketing [...]

]]> http://deckersmarketing.com/2009/04/17/how-to-measure-roi-for-social-media-and-the-long-sales-cycle/comment-page-1/#comment-319 edeckers Fri, 17 Apr 2009 12:38:55 +0000 http://deckersmarketing.com/?p=286#comment-319 You're absolutely right. It does go beyond basic time tracking. This post was written more in response to some non-social media person who proclaimed you can't track social media ROI. You’re absolutely right. It does go beyond basic time tracking. This post was written more in response to some non-social media person who proclaimed you can’t track social media ROI.

]]> http://deckersmarketing.com/2009/04/17/how-to-measure-roi-for-social-media-and-the-long-sales-cycle/comment-page-1/#comment-318 Chip McComb Fri, 17 Apr 2009 12:28:11 +0000 http://deckersmarketing.com/?p=286#comment-318 Good post, but I think that tracking ROI from social media goes well beyond basic time tracking. Using CRM's like you mentioned in point 4 is quickly becoming the most robust way to measure social media ROI. Would you agree? Good post, but I think that tracking ROI from social media goes well beyond basic time tracking. Using CRM’s like you mentioned in point 4 is quickly becoming the most robust way to measure social media ROI. Would you agree?

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