A few days ago, I wrote that we need to rethink this whole "there's no such thing as social media experts" nonsense. The argument, as stated by some non-social media people, is something to the effect of: Malcolm Gladwell says you have ...Read More
I've been thinking about the whole "there's no such thing as social media experts" argument lately. I've decided it's wrong. We've heard this "no such thing" argument from a lot of people, including me, who all sound like a bunch of 8-year-olds ...Read More
Erik Deckers is a 14-year marketing and PR veteran, specializing in the written word. He has written everything from marketing copy to web copy to newspapers to radio and stage plays. He even collects examples of long copy sales letters, because he's weird that way.
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