A few days ago, I wrote that we need to rethink this whole "there's no such thing as social media experts" nonsense. The argument, as stated by some non-social media people, is something to the effect of: Malcolm Gladwell says you have ...Read More
I've been thinking about the whole "there's no such thing as social media experts" argument lately. I've decided it's wrong. We've heard this "no such thing" argument from a lot of people, including me, who all sound like a bunch of 8-year-olds ...Read More
I was really honored to be selected as a media blogger for the 500 this year (I'm covering it at my Laughing Stalk humor blog). I'm sitting up here with a lot of local talent, although there are a lot ...Read More
I just had an article published in a special report for members of the International Association of Business Communicators to communicate during the swine flu pandemic. (Cue the "Proud Moment" music!). Anyway, this inspired me to find other resources related ...Read More
This post and discussions are now taking place at my company's blog, Professional Blog Service. I used to be the Risk Communication Director at the Indiana State Department of Health and one of the things we prepared for over and over ...Read More
I've been a humor writer for over 15 years, a blogger for 9, and a social networking junkie for 3. It's in the last few years that I've been really able to focus growing my non-print readership. Even though my ...Read More
You've all heard the old grammar rule, "Don't end your sentences with a preposition." It's one of those old rules that our high school English teachers like to fall back on. (See, I did it right there. Neener neener neener!) Actually, ...Read More
A recent discussion on Smaller Indiana focused on whether you can measure the ROI for social media. One uninformed complaint was that 1) it's not possible to measure the ROI on social media, and 2) it's even harder for websites ...Read More
My friend and fellow social media guy Kyle Lacy asked a question on Smaller Indiana about whether we should measure Web 2.0 with Web 1.0 tools. The problem, Kyle says, is that Marketing 1.0 folks are expecting old school results with ...Read More
Since Twitter imposed their 2,000 following cap several months ago, many people have been frustrated by that artificial ceiling. You can overcome it if you have a fairly close 1:1 ratio of followers-to-following (actually, you can follow 10% more than ...Read More
Erik Deckers is a 14-year marketing and PR veteran, specializing in the written word. He has written everything from marketing copy to web copy to newspapers to radio and stage plays. He even collects examples of long copy sales letters, because he's weird that way.
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