In a previous post, I recapped what makes an effective Super Bowl ad. A good marketing message needs at least two components: a unique selling proposition (USP) that shows how your product/service stands out from the competition, or at least ...Read More
While I love the Super Bowl commercials, they're not always very effective. A good marketing message will have a call to action and a unique selling proposition (USP) or at least a benefit statement that makes that product/service stand out from ...Read More
Erik Deckers is a 14-year marketing and PR veteran, specializing in the written word. He has written everything from marketing copy to web copy to newspapers to radio and stage plays. He even collects examples of long copy sales letters, because he's weird that way.
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I had a commenter on my blog yesterday who -- rather rudely -- pointed out that in my post about British Schools Minister Jim Knight and his bad spelling, I spelled "embarrassing" wrong. I missed the second 'S.' (In my ...Read More
This is Embarrasing… Embarassing… Humiliating (My Problems with Spelling)