This post and discussions are now taking place at my company's blog, Professional Blog Service. I used to be the Risk Communication Director at the Indiana State Department of Health and one of the things we prepared for over and over ...Read More
My friend and fellow social media guy Kyle Lacy asked a question on Smaller Indiana about whether we should measure Web 2.0 with Web 1.0 tools. The problem, Kyle says, is that Marketing 1.0 folks are expecting old school results with ...Read More
A few days ago, Elizabeth Friedland (aka the Circle City Snark) wrote about the proliferation of social media professionals we have on the web these days. All of these interactive users are suddenly selling themselves as gurus, experts, geniuses, etc. But ...Read More
From the Clicky blog, Google's new Ajax-powered search is killing keyword powered searches and hurting the analytics that we search engine optimization folks have come to rely on. Apparently, Google is testing search results delivered through Ajax from Google.com. What does ...Read More
There's an intense debate raging (okay, a quiet discussion between me and Chris Baggott) about which is more important to a blog: Good quality writing (A or A- in your English class), but with less frequency, say, twice a week High frequency ...Read More
It was a banner day for me on my Laughing Stalk blog a couple weeks ago, when I got 6,400 visitors in a single day. I usually ran about 150 - 300 visits per day, so when I saw the ...Read More
Erik Deckers is a 14-year marketing and PR veteran, specializing in the written word. He has written everything from marketing copy to web copy to newspapers to radio and stage plays. He even collects examples of long copy sales letters, because he's weird that way.
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