I've been a humor writer for over 15 years, a blogger for 9, and a social networking junkie for 3. It's in the last few years that I've been really able to focus growing my non-print readership. Even though my ...Read More
My friend and fellow social media guy Kyle Lacy asked a question on Smaller Indiana about whether we should measure Web 2.0 with Web 1.0 tools. The problem, Kyle says, is that Marketing 1.0 folks are expecting old school results with ...Read More
Networking is not just for the salespeople anymore, especially at bigger corporations. HR, finance, IT, operations, and marketing all need to network. You do it for personal development (you meet new people who might open up new opportunities for you), professional ...Read More
What color are your eggs, brown or white?[caption id="" align="alignright" width="200"][/caption] If you're like most people, they're white. But if you're like those people who buy organic, all-natural anything, you probably buy brown eggs. I'll tell you a dirty little secret about ...Read More
Many things have changed in the work world. We can email quotes and meeting announcements, Blackberries and iPhones make it possible to never set foot in the office, and you can even use a laptop and webcam to have meetings ...Read More
Several months ago, on another blog (now defunct), I wrote about an article in B2B Marketing magazine. They surveyed 211 marketing professional on their website, and found that only 25% of all B2B marketers will cut their budget in 2009. ...Read More
If you're a graphic designer, never, EVER fall for the "Design Our Logo and Win $5" contest. It's unethical, a rip-off, and a complete waste of time. Graphic designer Jacob Cass wrote in his blog several months ago why logo design ...Read More
What can Saturday Night Live's Andy Samberg teach us about Twitter? Nothing. He's just a funny guy. On the other hand, my friend Kyle Lacy recently wrote about how he punched inactive Twitter users in the face with the help of Twitoria. I ...Read More
On Monday, I talked about five free and cheap applications that start-up businesses and entrepreneurs should use as a way to replace a lot of the high-price programs . If you've gotten spoiled using your company's Photoshop or Microsoft Word, ...Read More
Starting a new business can be an expensive proposition. I mean, it's scary enough to be out on your own, but then to add the startup expenses can scare the bejeezus out of many wannabe entrepreneurs. You need a phone, ...Read More
Erik Deckers is a 14-year marketing and PR veteran, specializing in the written word. He has written everything from marketing copy to web copy to newspapers to radio and stage plays. He even collects examples of long copy sales letters, because he's weird that way.
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