I've been thinking about the whole "there's no such thing as social media experts" argument lately. I've decided it's wrong. We've heard this "no such thing" argument from a lot of people, including me, who all sound like a bunch of 8-year-olds ...Read More
I was really honored to be selected as a media blogger for the 500 this year (I'm covering it at my Laughing Stalk humor blog). I'm sitting up here with a lot of local talent, although there are a lot ...Read More
A recent discussion on Smaller Indiana focused on whether you can measure the ROI for social media. One uninformed complaint was that 1) it's not possible to measure the ROI on social media, and 2) it's even harder for websites ...Read More
Since Twitter imposed their 2,000 following cap several months ago, many people have been frustrated by that artificial ceiling. You can overcome it if you have a fairly close 1:1 ratio of followers-to-following (actually, you can follow 10% more than ...Read More
Networking is not just for the salespeople anymore, especially at bigger corporations. HR, finance, IT, operations, and marketing all need to network. You do it for personal development (you meet new people who might open up new opportunities for you), professional ...Read More
I've been on a kick lately about Twitter and whether there is an implied social contract on Twitter. Is there an expectation that you follow people who follow you on Twitter? Think of this: if you email me, I'm expected to ...Read More
Many things have changed in the work world. We can email quotes and meeting announcements, Blackberries and iPhones make it possible to never set foot in the office, and you can even use a laptop and webcam to have meetings ...Read More
For many Twitterers, building your local network is vastly more important than following every entertainment, sports, and tech celebrity, you can get your browser on. But the act of finding a couple local followers and then clicking through to see ...Read More
Earlier today, I proposed a new hashtag/meme, #CallOutFollow. The idea was to call out people who I had followed but had not returned the favor. My thought was, if social media and Web 2.0 is about The Conversation, and the ...Read More
I'm not going to repeat the same sad-but-scary stories of how newspapers around the country are folding up like, well, newspapers. No stories about the Seattle Post-Intelligencer going online-only, the Rocky Mountain News, the San Francisco Chronicle. No stories about ...Read More
Erik Deckers is a 14-year marketing and PR veteran, specializing in the written word. He has written everything from marketing copy to web copy to newspapers to radio and stage plays. He even collects examples of long copy sales letters, because he's weird that way.
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