A recent discussion on Smaller Indiana focused on whether you can measure the ROI for social media. One uninformed complaint was that 1) it's not possible to measure the ROI on social media, and 2) it's even harder for websites ...Read More
Many things have changed in the work world. We can email quotes and meeting announcements, Blackberries and iPhones make it possible to never set foot in the office, and you can even use a laptop and webcam to have meetings ...Read More
Welcome to Deckers Marketing, Indianapolis' newest marketing venture. I've been in sales, marketing, and PR for 15 years. I learned search engine optimization back when it was something people barely paid attention to, and you could do in 5 minutes. Now ...Read More
Erik Deckers is a 14-year marketing and PR veteran, specializing in the written word. He has written everything from marketing copy to web copy to newspapers to radio and stage plays. He even collects examples of long copy sales letters, because he's weird that way.
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