I've been a humor writer for over 15 years, a blogger for 9, and a social networking junkie for 3. It's in the last few years that I've been really able to focus growing my non-print readership. Even though my ...Read More
A recent discussion on Smaller Indiana focused on whether you can measure the ROI for social media. One uninformed complaint was that 1) it's not possible to measure the ROI on social media, and 2) it's even harder for websites ...Read More
Since Twitter imposed their 2,000 following cap several months ago, many people have been frustrated by that artificial ceiling. You can overcome it if you have a fairly close 1:1 ratio of followers-to-following (actually, you can follow 10% more than ...Read More
Networking is not just for the salespeople anymore, especially at bigger corporations. HR, finance, IT, operations, and marketing all need to network. You do it for personal development (you meet new people who might open up new opportunities for you), professional ...Read More
Many things have changed in the work world. We can email quotes and meeting announcements, Blackberries and iPhones make it possible to never set foot in the office, and you can even use a laptop and webcam to have meetings ...Read More
Earlier today, I proposed a new hashtag/meme, #CallOutFollow. The idea was to call out people who I had followed but had not returned the favor. My thought was, if social media and Web 2.0 is about The Conversation, and the ...Read More
I'm not going to repeat the same sad-but-scary stories of how newspapers around the country are folding up like, well, newspapers. No stories about the Seattle Post-Intelligencer going online-only, the Rocky Mountain News, the San Francisco Chronicle. No stories about ...Read More
What can Saturday Night Live's Andy Samberg teach us about Twitter? Nothing. He's just a funny guy. On the other hand, my friend Kyle Lacy recently wrote about how he punched inactive Twitter users in the face with the help of Twitoria. I ...Read More
This post and subsequent discussion has been moved to the Professional Blog Service blog. Twitter has become such a phenomenon, it's almost easier to list people who are not on Twitter. 1) My kids 2) The Amish (I take that back, now even the ...Read More
My friend Kyle Lacy wrote a post on Tuesday, So You Have 500+ on LinkedIn? So What? We have been through the friend train on Myspace. We have been through the obsessive adding of people trying to get the biggest friend ...Read More
Erik Deckers is a 14-year marketing and PR veteran, specializing in the written word. He has written everything from marketing copy to web copy to newspapers to radio and stage plays. He even collects examples of long copy sales letters, because he's weird that way.
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