A few days ago, I wrote that we need to rethink this whole "there's no such thing as social media experts" nonsense. The argument, as stated by some non-social media people, is something to the effect of: Malcolm Gladwell says you have ...Read More
I've been thinking about the whole "there's no such thing as social media experts" argument lately. I've decided it's wrong. We've heard this "no such thing" argument from a lot of people, including me, who all sound like a bunch of 8-year-olds ...Read More
I just had an article published in a special report for members of the International Association of Business Communicators to communicate during the swine flu pandemic. (Cue the "Proud Moment" music!). Anyway, this inspired me to find other resources related ...Read More
This post and discussions are now taking place at my company's blog, Professional Blog Service. I used to be the Risk Communication Director at the Indiana State Department of Health and one of the things we prepared for over and over ...Read More
I've been a humor writer for over 15 years, a blogger for 9, and a social networking junkie for 3. It's in the last few years that I've been really able to focus growing my non-print readership. Even though my ...Read More
A recent discussion on Smaller Indiana focused on whether you can measure the ROI for social media. One uninformed complaint was that 1) it's not possible to measure the ROI on social media, and 2) it's even harder for websites ...Read More
My friend and fellow social media guy Kyle Lacy asked a question on Smaller Indiana about whether we should measure Web 2.0 with Web 1.0 tools. The problem, Kyle says, is that Marketing 1.0 folks are expecting old school results with ...Read More
How can you immediately determine who you're following and not following when someone follows you? When you get a follow notification, you have to go into each email to look for the 'You may follow XXXX as well by clicking ...Read More
Networking is not just for the salespeople anymore, especially at bigger corporations. HR, finance, IT, operations, and marketing all need to network. You do it for personal development (you meet new people who might open up new opportunities for you), professional ...Read More
I've been on a kick lately about Twitter and whether there is an implied social contract on Twitter. Is there an expectation that you follow people who follow you on Twitter? Think of this: if you email me, I'm expected to ...Read More
Erik Deckers is a 14-year marketing and PR veteran, specializing in the written word. He has written everything from marketing copy to web copy to newspapers to radio and stage plays. He even collects examples of long copy sales letters, because he's weird that way.
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