I've been thinking about the whole "there's no such thing as social media experts" argument lately. I've decided it's wrong. We've heard this "no such thing" argument from a lot of people, including me, who all sound like a bunch of 8-year-olds ...Read More
There's been all this talk about how Twitter is going to make money. They may charge businesses who use Twitter. They could mine their data and sell it to marketers. They could even sell ad space. (Personally, I'd like them ...Read More
Erik Deckers is a 14-year marketing and PR veteran, specializing in the written word. He has written everything from marketing copy to web copy to newspapers to radio and stage plays. He even collects examples of long copy sales letters, because he's weird that way.
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