A few days ago, I wrote that we need to rethink this whole "there's no such thing as social media experts" nonsense. The argument, as stated by some non-social media people, is something to the effect of: Malcolm Gladwell says you have ...Read More
This post originally appeared on the Rainmakers social network, Let's Make It Rain. Hans Ulrich Gumbrecht, a Stanford professor who wrote In Praise of Athletic Beauty, discussed the aesthetics of athletes who perform their sport so well, it's a thing of ...Read More
Erik Deckers is a 14-year marketing and PR veteran, specializing in the written word. He has written everything from marketing copy to web copy to newspapers to radio and stage plays. He even collects examples of long copy sales letters, because he's weird that way.
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