My friend and fellow social media guy Kyle Lacy asked a question on Smaller Indiana about whether we should measure Web 2.0 with Web 1.0 tools. The problem, Kyle says, is that Marketing 1.0 folks are expecting old school results with ...Read More
J.R. Cohen, operations manager for CoffeeGroundz Cafe (@CoffeeGroundz) in Houston, TX, used Twitter to nearly double his clientele, by using it to take advance orders from customers, thus flying in the face of everyone who has ever said Twitter can't ...Read More
In a previous post, I recapped what makes an effective Super Bowl ad. A good marketing message needs at least two components: a unique selling proposition (USP) that shows how your product/service stands out from the competition, or at least ...Read More
Welcome to Deckers Marketing, Indianapolis' newest marketing venture. I've been in sales, marketing, and PR for 15 years. I learned search engine optimization back when it was something people barely paid attention to, and you could do in 5 minutes. Now ...Read More
Erik Deckers is a 14-year marketing and PR veteran, specializing in the written word. He has written everything from marketing copy to web copy to newspapers to radio and stage plays. He even collects examples of long copy sales letters, because he's weird that way.
Twitter links powered by Tweet This v1.6.1, a WordPress plugin for Twitter.