A recent discussion on Smaller Indiana focused on whether you can measure the ROI for social media. One uninformed complaint was that 1) it's not possible to measure the ROI on social media, and 2) it's even harder for websites ...Read More
A few days ago, Elizabeth Friedland (aka the Circle City Snark) wrote about the proliferation of social media professionals we have on the web these days. All of these interactive users are suddenly selling themselves as gurus, experts, geniuses, etc. But ...Read More
Erik Deckers is a 14-year marketing and PR veteran, specializing in the written word. He has written everything from marketing copy to web copy to newspapers to radio and stage plays. He even collects examples of long copy sales letters, because he's weird that way.
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