My friend and fellow social media guy Kyle Lacy asked a question on Smaller Indiana about whether we should measure Web 2.0 with Web 1.0 tools. The problem, Kyle says, is that Marketing 1.0 folks are expecting old school results with ...Read More
J.R. Cohen, operations manager for CoffeeGroundz Cafe (@CoffeeGroundz) in Houston, TX, used Twitter to nearly double his clientele, by using it to take advance orders from customers, thus flying in the face of everyone who has ever said Twitter can't ...Read More
My friend Kyle Lacy wrote a post on Tuesday, So You Have 500+ on LinkedIn? So What? We have been through the friend train on Myspace. We have been through the obsessive adding of people trying to get the biggest friend ...Read More
It was a banner day for me on my Laughing Stalk blog a couple weeks ago, when I got 6,400 visitors in a single day. I usually ran about 150 - 300 visits per day, so when I saw the ...Read More
Erik Deckers is a 14-year marketing and PR veteran, specializing in the written word. He has written everything from marketing copy to web copy to newspapers to radio and stage plays. He even collects examples of long copy sales letters, because he's weird that way.
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