I've been thinking about the whole "there's no such thing as social media experts" argument lately. I've decided it's wrong. We've heard this "no such thing" argument from a lot of people, including me, who all sound like a bunch of 8-year-olds ...Read More
I was really honored to be selected as a media blogger for the 500 this year (I'm covering it at my Laughing Stalk humor blog). I'm sitting up here with a lot of local talent, although there are a lot ...Read More
I just had an article published in a special report for members of the International Association of Business Communicators to communicate during the swine flu pandemic. (Cue the "Proud Moment" music!). Anyway, this inspired me to find other resources related ...Read More
A recent discussion on Smaller Indiana focused on whether you can measure the ROI for social media. One uninformed complaint was that 1) it's not possible to measure the ROI on social media, and 2) it's even harder for websites ...Read More
A few days ago, Elizabeth Friedland (aka the Circle City Snark) wrote about the proliferation of social media professionals we have on the web these days. All of these interactive users are suddenly selling themselves as gurus, experts, geniuses, etc. But ...Read More
Reporters and editors from the now-defunct Rocky Mountain News are starting their own online newspaper if they can raise $250,000 per month in subscription fees. The new InDenvertimes.com website needs to raise 50,000 pledges of $4.99 per month by April 23, ...Read More
I'm not going to repeat the same sad-but-scary stories of how newspapers around the country are folding up like, well, newspapers. No stories about the Seattle Post-Intelligencer going online-only, the Rocky Mountain News, the San Francisco Chronicle. No stories about ...Read More
There's been all this talk about how Twitter is going to make money. They may charge businesses who use Twitter. They could mine their data and sell it to marketers. They could even sell ad space. (Personally, I'd like them ...Read More
In preparation for an upcoming panel discussion for the Confluence Northnetwork, and as I prepare for the Tweetup Twestival in Indianapolis (Twindianapolis?), I've been reviewing some of the different Twitter apps out there. I found five apps that can help ...Read More
Erik Deckers is a 14-year marketing and PR veteran, specializing in the written word. He has written everything from marketing copy to web copy to newspapers to radio and stage plays. He even collects examples of long copy sales letters, because he's weird that way.
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